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BODYBAR Pilates Signs Agreement to Help California Find its Balance


Reformer Pilates Concept to Open First California Studio in North County, San Diego
Tell San Diego to meet us at the BAR! BODYBAR Pilates (BODYBAR), known for its use of core Pilates principles with a modern twist, announced that it has signed a franchise agreement to raise the bar in North County. The new studio is slated to open its doors in the fall of 2022 and will mark the concept’s California entry. The Pilates studio that has become a health and wellness hit in the Dallas – Fort Worth area is now elongating that enthusiasm into North County, partnering with local residents Alex and Kirk Anderson.


Alex and Kirk Anderson are veterans of the U.S Navy, parents of four, and health and wellness enthusiasts. Their story began when they met during a military training session led by Kirk. Fitness has been something the couple connected over since their first date, which consisted of a six mile run. After retiring from the Navy, Alex pursued her passion in cosmetology and fitness which led them to BODYBAR Pilates. The Anderson’s wanted to have a place where they can give back to their community and pursue something that they both are passionate about and BODYBAR fits that description. 


“It has long been a goal of ours to own a business together, along with having a place to give back to our community. BODYBAR provides the perfect opportunity to do just that,” said Alex Anderson, co-owner of BODYBAR Pilates North County. “The first time I stepped into BODYBAR, I knew in my heart it was the right place for us. The family-like community, the growth opportunities and the workout program immediately captured my attention. The need for us to join the team came naturally. We’re excited to grow with BODYBAR and cannot wait for North County to meet us at the BAR.” 


With more than 15 years of combined experience in the U.S. Navy, Alex and Kirk Anderson bring a diverse background to the BODYBAR team. Kirk offers leadership expertise from his 10 year experience as a Naval Intelligence Officer in Iraq and Afghanistan. The couple met while serving in the military during a training session, led by Kirk, where they learned shooting drills and how to drive HMMWV. From there, they went on to serve separate teams in Iraq and Afghanistan. Alex brings a versatile skillset with a background as an intelligence specialist, supporting SEAL five and six in her deployments. After honorably discharging, Alex pursued her passion as a freelance makeup artist and yoga instructor.

Together, the couple share a passion for fitness, health and wellness. Today as parents of four children, Alex and Kirk recognize the impact of being connected with your neighbors, and are committed to playing a part in giving back. Combining their love for fitness and community the Andersons will oversee the day-to-day operations of BODYBAR North County. 



The new BODYBAR marks the brand’s first California location, serving the Carmel Valley and Del Mar areas. Using core Pilates principles each 40 to 50-minute BODYBAR Pilates class is designed to provide a full-body workout that is high-intensity, low-impact and perfect for increasing flexibility, muscle strength, posture and boosting overall health. Whether a member is a 70-year-old wellness guru or a 25-year-old who is just getting started, the BODYBAR workout can be customized to meet everyone’s personal fitness goals. 


“At BODYBAR, we’ve worked to build a fitness concept that values community at its core and our franchisees play a pivotal role in fostering that community,” said Matt McCollum, CEO of BODYBAR Pilates. “The Andersons have the passion, mindset and drive to ignite the Transform Your Body, Transform Your Life movement in North County and we look forward to growing with them in California.”


With eight locations currently open and 13 in the development pipeline, BODYBAR is continuing its national growth into the new year with talented entrepreneurs like the Andersons. Key expansion territories across the United States include Austin, Houston and San Antonio in Texas as well as Kansas City, Oklahoma City, Phoenix, Tampa Bay and Salt Lake City. 


For more information about the BODYBAR Pilates franchise opportunity, please visit






About BODYBAR Pilates


Founded in 2012, BODYBAR Pilates offers a modern take on Reformer Pilates in an environment that is conducive to building communities filled with members who love, respect, encourage and motivate one another to be strong, healthy and happy human beings. Referred to as “Your favorite happy hour” workout, BODYBAR’s 40 to 50-minute classes can be customized to any fitness level. With three studios open in the Dallas-Fort Worth area and four more openings planned before the end of 2020, BODYBAR Pilates is continuing to expand its presence nationwide through franchising.