I didn’t originally understand the connection between military service and franchising — at first, it seemed like two completely different worlds. But the more I thought about it, the more it made perfect sense. Veterans are trained to follow systems, pay attention to details and execute plans with discipline — all qualities that translate seamlessly into running a successful franchise.
Finding the Right Fit
After returning to civilian life, I started looking for a franchise opportunity back in 2013 and knew I wanted something with real growth potential and long-term stability. I wasn’t interested in a brand that had already peaked. I wanted a concept that was vibrant, dynamic and offered room to innovate while staying grounded in a proven system. That’s what drew me to Hot Head Burritos.
The fast-casual Mexican space was booming, and while big names like Chipotle dominated headlines, I saw an opening for competition and variety — just like the burger boom of the ‘70s and ‘80s. What really sealed the deal for me was Hot Head’s focus on customization and bold, flavorful sauces that guests genuinely love. For me, it all came down to a simple truth: give people choices, and success will surely follow.
I also wanted a franchisor that provided strong support and a clear system. Not every brand does, and having that structure in place was key. It meant I could focus on building my business and serving my community, rather than figuring everything out from scratch.
Military Skills in Business
Serving in the Air Force and Air National Guard taught me discipline, attention to detail and the importance of following structured plans. Every day in the military comes with a mission and clear expectations, and success depends on preparation, consistency and accountability. Those same principles are at the heart of running a franchise.
Veterans also learn to adapt quickly, think critically and work as part of a team. When running restaurants, these skills matter in every aspect of operations — from managing staff and overseeing daily workflow to responding calmly to unexpected challenges as they arise. Habits like waking up early, staying disciplined and taking ownership of your responsibilities transfer directly from military service to business ownership, and they’ve been fundamental to the growth of my Hot Head Burritos career.
Opening My First Store
I opened my first Hot Head Burritos in 2013, and over the next several years, reached a peak of three units. Each step of growth reinforced something I already knew about running a strong business. Being counted on by your team, maintaining discipline and following the system make a huge difference in outcomes.
Then came COVID. Like many restaurant owners, I faced uncertainty, closures and the challenge of keeping my team and business afloat. It was a test of resilience, and I relied on the same traits I learned in the military, including perseverance, adaptability and strategic problem-solving. We found ways to pivot, lean on our community and keep serving guests safely. Coming out the other side was a reminder that the skills and experiences veterans bring to franchising are not just helpful — they’re essential.
Serving the Community
Running a franchise isn’t just about numbers on a spreadsheet. One of the most rewarding parts of owning a Hot Head Burritos store has been the relationships I’ve built with employees, guests and the community. I see my store as a place where people come together, whether it is for a quick lunch, catering an event or just grabbing a late-night burrito.
Mentoring young staff and fostering a sense of pride in our work reflects the leadership I practiced in the military. You are building more than a business. You are building a team, a network and a thriving community.
Advice and Opportunities for Fellow Veterans
Programs like VetFran provide financial incentives and support to veterans entering franchising. These programs are one way our skills are recognized and valued. The greater advantage is the skills veterans bring inherently, such as discipline, responsibility and respect for structure. We excel when given a system to follow and the chance to take ownership of our work.
For anyone considering franchising after military service, my advice is simple. Don’t underestimate the value of your experience. You have already learned how to manage people, solve problems under pressure and stay accountable. Franchising allows you to apply those skills in a civilian context, continue leading with purpose and even create opportunities for others along the way.
Franchising is not just a job. It is a chance to apply what you know, build something meaningful and keep serving in a different uniform. For me, Hot Head Burritos has been more than a business. It is a mission. And just like in the military, the more you commit to it with focus, discipline and heart, the more successful you will be in the long run.
By Bob McCracken, Air Force & Air National Guard Veteran and Hot Head Burritos Franchisee