Cartridge World America concluded a transformative 2023, positioning the brand for a promising 2024 with significant growth and innovation. Under the fresh guidance of President Gregory Carafello – who carries more than 40 years of experience in the printing industry – the leading provider of printing supplies and solutions achieved numerous milestones through strategic leadership team additions, the introduction of pioneering franchising opportunities, and innovative services for customers and franchisee experience across the board.
A pivotal moment in 2023 was the successful reintroduction of Cartridge World’s Executive Office Model after a decade-long hiatus, witnessing an exceptional 800% surge in franchise leads within the first few months. Embracing modern business dynamics, the Executive Office Model allows franchisees to work remotely, breaking geographical restraints. The brand also unveiled an updated Point of Sales (POS) system, streamlining operations for franchise owners and enhancing the consumer ordering process.
“The beginning is now, there has never been a better time to give the printing industry a refresh.” Carafello said. “Cartridge World Franchisees get the opportunity to be at the forefront of the new innovative process.”
The brand’s commitment to innovation continued with the appointment of Grant Gooley as Chief Marketing Officer in December. Gooley’s position includes a renovation of Cartridge World’s marketing materials, systems, and techniques, aiming to modernize the brand and elevate the overall consumer and franchisee experience.
As Cartridge World propels into 2024, Carafello expressed enthusiasm for the future, emphasizing 2023 as a launchpad for renewed vigor for the brand. With a focus on community expansion and a commitment to setting new standards, Cartridge World is positioned for continued success and influence in the printing market.