At just 19 years old, Jason Stucky enlisted in the U.S. Navy, where he was stationed at the China Lake Naval Base in California. It was here that he learned discipline, resilience, and adaptability—qualities that would shape his future. During his service, Jason met his life partner, but this was during the “Don’t Ask, Don’t Tell” era, a time when LGBTQ+ service members had to keep their identities hidden. After years of service, Jason was honorably discharged.
Transitioning to civilian life, Jason embarked on a 13-year career with Petco in San Diego. Starting in retail, he swiftly advanced to a corporate role, gaining invaluable experience in operations, customer service, and management. Despite his success, Jason yearned for more autonomy, especially as he and his partner began raising their two children.
“Working at Petco gave me a solid business foundation, but I needed a change,” Jason reflects. “I wanted to be more present for my kids and have the freedom to make decisions that aligned with my values.”
That change came when Jason’s family relocated to Geneva, Illinois. There, they frequently visited Color Me Mine, a paint-your-own-pottery (PYOP) studio. The blend of creativity and business intrigued Jason, and he saw potential in the brand’s unique model. He started as a co-manager at the Geneva location, immersing himself in the day-to-day operations and learning the business.
Soon after, an opportunity to purchase the Geneva studio arose. Jason seized the chance, rolling his 401(k) into the investment. It was a bold move that allowed him to realize his dream of running a business on his terms.
“Buying the Geneva studio was pivotal,” Jason recalls. “It was an opportunity to apply everything I’d learned in the Navy and at Petco, with the added benefit of creative freedom.”
Under Jason’s ownership, the Geneva studio flourished. He introduced innovative events like BYOB nights and Painting with a sloth while creating pottery. These unique offerings quickly gained popularity, drawing a diverse clientele and setting his studio apart. Jason’s hands-on approach, combined with support from Color Me Mine’s corporate team, ensured the studio’s success.
As the Geneva studio thrived, so did Jason’s ambitions. In 2021, he expanded by purchasing a second Color Me Mine studio in Glenview, IL. The Glenview location, with its higher volume and steady customer flow, presented new challenges and growth opportunities. Jason applied the same principles that had worked in Geneva: focusing on customer experience, experimenting with new ideas, and deeply committing to his employees.
Managing two studios is no small feat, but Jason handles it with the calm, disciplined approach he developed in the Navy. He stays connected to both locations, visiting regularly and holding weekly meetings with his management teams to ensure smooth operations.
“I’ve always believed in treating people with respect and understanding,” Jason says. “Whether it’s my employees or my customers, I aim to create an environment where everyone feels valued.”
Reflecting on his journey, Jason acknowledges the unexpected twists that led him here. From his Navy days to his success as a multiunit franchise owner, Jason’s path has been shaped by his willingness to take risks, his commitment to family, and his desire to build something meaningful.
“Every step of the way, I’ve learned something new,” Jason shares. “Whether in the military, at Petco, or now with Color Me Mine, each experience has contributed to my growth as a person and business owner. I’m proud of the journey, and I’m excited to see where it takes me next.”