Fastest-Growing Rage Room Franchise Expands Nationwide with 37 Units Sold in Just Six Months
iSmash, the nation’s only rage room franchise, is rewriting the story of entertainment entrepreneurship, celebrating the sale of its 50th franchise unit in Huntington Beach, California. This milestone underscores iSmash’s meteoric rise, fueled by its unique blend of immersive entertainment and stress relief. With 37 franchise units sold in just six months, the brand is cementing its status as one of the fastest-growing concepts in location-based entertainment.
The Huntington Beach location promises to bring iSmash’s signature mix of Rage Rooms, Black Light Splatter Painting, and Axe Throwing to the West Coast. Each activity offers guests an unforgettable experience that combines cathartic release, creativity, and fun. As the company continues its expansion, founder and CEO Steven Shortino reflects on the journey and the growing demand for out-of-the-box entertainment options.
“Reaching 50 units is a proud moment for iSmash and speaks to the demand for immersive entertainment experiences that provide an escape from the everyday,” said Shortino. “Our franchisees are at the heart of our growth, and we’re thrilled to support a passionate network of entrepreneurs who believe in our vision.”
Empowering Franchisees Nationwide
The heart of iSmash’s success lies in its franchisees, who are driving the brand’s rapid growth by delivering exceptional customer experiences in their local markets. Entrepreneurs like Melissa Matassa of Farmingdale, New York, and Robert Knapp of Tampa, Florida, embody the spirit of the franchise.
“My first impression of the business model left me intrigued to investigate and understand more,” said Matassa, who opened her Farmingdale location in January 2024. “After visiting the Syracuse store and meeting Steve and Jacquie, I knew I wanted to be part of iSmash. I am supported, encouraged, and continue to share the family-friendly vision in my location. I believe iSmash has only just begun, and I am completely satisfied with my decision to join this team!”
Knapp, who opened his Tampa location in August 2023, echoed Matassa’s enthusiasm. “Investing in iSmash is one of the best things I could have done! The franchise is well-run, we have support from leadership, and a business model built for success. All the experiences are in mainstream culture right now, so strike while the iron is hot! You won’t be sorry.”
A Business Model Built for Success
What sets iSmash apart is its comprehensive support system and high-margin business model, designed to empower franchisees from day one. The brand offers a proven playbook that includes:
- Site Selection Assistance: Using advanced tools with AI, franchisees receive data-driven insights to identify prime locations.
- Construction Management: From planning to completion, the iSmash team ensures franchisees’ spaces are built efficiently and cost-effectively.
- Marketing Support: Franchisees benefit from system-wide digital and grassroots campaigns to drive traffic and create buzz.
- Supply Chain Optimization: iSmash streamlines the process of sourcing materials for its unique experiences, keeping startup costs competitive while maintaining high-quality standards.
“Franchisees often see immediate results,” added Shortino. “We’re making a name for ourselves not only because of the concept but because of the success our franchisees are experiencing from day one.”
The Future of Entertainment
In an increasingly digitized world, iSmash stands out by offering physical, immersive experiences that bring people together in ways screens cannot. Whether it’s smashing old, unwanted items, creating vibrant splatter art, or testing skills with axe throwing, iSmash provides a unique and cathartic outlet for families, friends, coworkers, and even corporate events.
As the brand approaches its next growth phase, its vision extends beyond national success. Shortino envisions iSmash as a global household name in entertainment. “We’re offering more than just activities—we’re creating unforgettable memories and helping people relieve stress in an exciting way. That’s why people love us, and that’s why we’re growing so quickly.”
Join the Movement
With its sights set on continued expansion, iSmash is actively seeking franchise partners who are ready to bring this groundbreaking concept to their communities. For passionate entrepreneurs looking for a high-reward investment backed by a supportive system, iSmash offers the opportunity to be part of a movement redefining entertainment.
To learn more about iSmash and explore franchise opportunities, visit ismashfranchise.com.
iSmash’s journey to 50 franchise units is a testament to the brand’s strength, innovation, and commitment to its franchisees. As it continues to expand, the company is carving out its place as a leader in the entertainment franchise space—offering both guests and franchisees something truly unforgettable.