In the heart of Huntsville, Alabama, Jason Haynes, a distinguished Air Force Veteran, has seamlessly transitioned from a notable military career to a new mission as a franchisee of The Covery, a boutique wellness spa brand dedicated to providing a diverse collection of non-invasive therapies that fortify both the mind and the body.
With an impressive almost 35 years of service in the US Air Force, Haynes retired in 2022. His military journey included various roles, serving in positions from Electronic Warfare Technician/Instructor, Aircraft Maintenance Officer, and his final title as Acquisition Program Manager. Notably, his most cherished years were spent as a Squadron Commander, showcasing his passion for leadership and commitment to excellence.
When reflecting on the intersection between his military career and ownership of The Covery Huntsville, Haynes emphasizes the pivotal role that integrity and leadership played in shaping his entrepreneurial journey after retirement. “My success as a franchisee is credited to the valuable lessons learned from being committed and adaptable in my military roles,” said Haynes. “I am now adept to making the right decisions in my role as an Acquisition Program Manager in the spa.”
In addition to The Covery’s ability to make an impact on his community, they are strong supporters of veterans and first responders, offering a 25% discount off their initial franchise fee for Veterans of the U.S. armed services branches and those who qualify under the International Franchise Association’s VetFran program. Additionally, they also offer a discount on the initial franchise fee to First Responders, Firefighters, Paramedics, and Law Enforcement Officers.
“As a token of appreciation for their dedicated service, The Covery proudly extends discounts to veterans and first responders. We recognize the invaluable skills and commitment they bring to our community. Having Haynes as a franchisee has proven to be a truly invaluable asset. His strong sense of leadership and unwavering dedication mirror the qualities we cherish at The Covery, making him an exceptional partner in our mission to provide top-notch services to our customers,” shared Tatum Crews, CEO of The Covery.
Haynes has gone above and beyond at his Huntsville location in actively supporting veterans dealing with service-related disabilities. In recognition of their sacrifice, the spa offers discounts for veterans, creating a space that understands and caters to the unique needs of those who have served.
For military members navigating the physical and mental challenges of their service, a holistic approach to recovery is paramount. Various therapeutic modalities play a pivotal role in enhancing their well-being. Light therapy, for example, harnesses specific wavelengths to alleviate symptoms of depression, anxiety, and sleep disorders. Heat therapy, through sauna sessions or warm compresses, aids in muscle relaxation, reduces inflammation, and promotes overall stress relief—essential for individuals engaged in physically demanding activities. Salt therapy, known for its anti-inflammatory and antibacterial properties, proves invaluable in respiratory health, addressing issues commonly faced by military personnel. Cold therapy, offered through cryotherapy, aids in reducing muscle soreness, inflammation, and accelerates the recovery of musculoskeletal injuries. Haynes has a particular preference for Hyperbaric Oxygen Therapy (HBOT), which not only enhances his focus but also allows him to relax and rejuvenate.
Together, these therapeutic approaches create a comprehensive and effective toolkit for military members on their journey to recovery, supporting not only physical rehabilitation, but also contributing to mental resilience and overall well-being.
The Covery has not only provided Jason Haynes with a fulfilling post-retirement career, but a platform to utilize his leadership strengths in a meaningful way. This venture allows him to give back to his community in a manner that holds a personal connection, catering to the needs of military personnel and veterans.
Haynes, reflected on his journey, “Becoming a franchise partner with The Covery is more than a career; it’s an opportunity to continue serving my community, particularly those who have served our country. The ability to blend my leadership experience with a commitment to holistic health is truly rewarding, and I’m grateful to contribute to the well-being of my fellow veterans.”
In combining his military background with his role as a Covery Wellness Spa franchisee, Haynes has found a purposeful path that seamlessly integrates his passion for leadership and dedication to the well-being of his community.