iCRYO, the fast-growing recovery and wellness brand, has announced its newest American Hero Franchise Program franchisees, military veterans Steve Giordano and Annette Zamora-Giordano. The husband-and-wife duo are on track to open two new locations in Fort Worth and Lewisville, Texas.
Both disabled veterans, the Giordanos met in their first duty station in Okinawa, Japan and later got married. Steve spent time serving as a Department of Defense Contractor for 10 years assisting in Iraq, Kuwait, Africa and Afghanistan, as a Water Purifications Supervisor and Ammunitions Logistical Specialist.
Annette spent eight years in the Marine Corps and later joined the Air Force Reserves a Surgical Technician. She is currently being trained as a Medical Labe Technician at Fort Sam Houston in San Antonio.
Annette’s extensive medical training will allow her to properly administer IV infusion and individually educate guests on how each service can treat their discomfort and/or aid in their recovery.
Currently raising a family of four in Fort Worth, Texas, Steve and Annette have owned businesses together for quite a while, and, as health and fitness enthusiasts, look forward to adding iCRYO to their portfolio.
“We chose the entrepreneur lifestyle for one simple reason: more time with our children,” said Steve Giordano. “When you put the right amount of time in to grow your business and make sure it’s running 100% smoothly, your days open up, and you have the opportunity to spend much more time with your family. Having been overseas for years at a time, being able to show up for the little moments like soccer games and track meets is a true blessing.”
As disabled veterans and former athletes, Steve and Annette strive to live a health-driven lifestyle through proactive services, which is what led them to the leading health and wellness franchise. Steve regularly utilizes cryotherapy to combat anxiety, body aches, and for an overall sense of daily relief.
iCRYO’s American Hero Franchise Program aims to create veteran-friendly franchise opportunities in growing communities. The program offers six months of free royalty fees and includes 35 percent off of the initial franchise fee. iCRYO is a part of the International Franchise Association’s VetFran program which works to give back to veterans.
“This program is how we show our appreciation for individuals who support their communities through service,” stated Kyle Jones, Co-Founder of iCRYO. “We established the American Hero Franchise to offer a unique opportunity for Veterans and Active-Duty Service Members interested in owning their own business.”
Bill Jones, CEO of iCRYO, grew up in a military family where his father served as a fighter pilot in the Unites States Army Air Corps during World War II. Jones developed the program in efforts to give back to veterans and active-duty service members who are interested in entrepreneurship.
The Giordano’s join fellow iCRYO American Hero Franchise Program franchisees Travis Ala, Greg Christensen, David Buzzetti, Alex and Cecilia Prince, Shaun Six, and Chris Cagle.
The American Hero Franchise program is contributing to iCRYO’s overall growth and strong performance. Q1 set new records for iCRYO, as the brand achieved its highest average unit volume (AUV) quarter in company history, alongside the signing of 12 new franchise agreements across Arizona, Georgia, South Carolina, and Texas.
According to the International Franchise Association’s 2023 Franchising Economic Outlook, The Southeast region, which has the largest franchise concentration in the U.S., will have an estimated 234,079 total establishments by 2023, employing 2.5 million workers and contributing $250 billion in output to the U.S. economy.
With the addition of Medical Ozone Ultraviolet Intravenous Therapy (Ozone UV IV Therapy), NAD+ Intramuscular shots, the Theralight Red Light Bed, upgraded IV & IM formularies, and EmSculpt NEO, iCRYO is currently on track to have another year of 50%+ of sales growth from the previous year.
Headquartered in Houston, Texas, iCRYO is setting the standard for cryotherapy nationwide. As the leading franchise in the industry, iCRYO is an affordable, convenient and professional cryotherapy franchise that offers cryotherapy and a hybrid of other wellness services to the communities in which they are located. iCRYO offers a turnkey franchise system for cryotherapy business owners.
The leading wellness brand is seeking franchisees who are passionate about the cryotherapy industry and have a desire to help others. The support team provides franchisees ongoing equipment and service training to all of their center locations, with multiple systems in place that ensure the safety of all guests and employees.
iCRYO’s franchise program also offers strong marketing support with thorough pre-opening, post-opening and ongoing advertising support. In addition, iCRYO is proactive in helping franchisees with social media, public relations, and community engagement
Whether it be a retail location or an addition to a gym or existing business, iCRYO has the systems and comprehensive training in place to provide safe cryotherapy across the globe.
iCRYO has awarded over 250 locations with a plan to build over 1,000 locations in several different countries.
To learn more about iCRYO and their franchise opportunity, visit https://icryo.com/start-cryotherapy-franchise-business/.