Nation’s Leading Superfruit Bowl Shop Expands with the Opening of 36 Locations and 77 New Agreements

“We are proud to see the tremendous success Playa Bowls has achieved this year,” said Rob Giuliani, Co-Founder and CEO of Playa Bowls. “We’ve had the privilege of opening numerous new stores across the U.S., as well as welcoming an amazing group of new franchisees. We are thankful to our customers and team members for their support and helping the brand rapidly expand. Building off this year’s success, we are expecting to see an even bigger 2023.”

Going into the first quarter of 2023, the brand plans to continue its momentum with plans to open four traditional locations and one non-traditional location in the Newark Liberty International Airport. More exciting initiatives for the brand in the first quarter include the release of its organic proprietary Playa Pitaya base that is made free of pineapple, bananas, and coconut milk for allergy friendliness.


Founded by surfers Abby Taylor & Rob Giuliani, Playa Bowls was born out of the desire to recreate the delicious, refreshing, healthy versions of acai and pitaya bowls the pair encountered on various surf trips to Costa Rica, Nicaragua, Panama, Puerto Rico, California, and Hawaii. At each beach, the duo discovered new and unique twists on this popular post-surf treat and came home wanting more. The pair set up a blender and a folding table on the boardwalk in their hometown of Belmar, and Playa Bowls was born. Eight years, thousands of employees, and hundreds of thousands of bowls later, Playa Bowls continues to offer superfruit bowls with a mission to lead communities in healthy, sustainable living.


Since its inception in 2014, Playa Bowls has emerged as a leader in the national superfruit bowl shop segment and specializes in acai bowls, green bowls, pitaya bowls, coconut bowls, oatmeal bowls, juices, smoothies, coffee and more. Today, the brand has 170+ locations systemwide, operating in 22 states, with plans to continue to expand its domestic footprint across the U.S. and globally.


For individuals who were honorably discharged from any branch of the United States Military, the Initial Franchise Fee for your first Playa Bowls Restaurant is discounted by 15%. The initial franchise fee is $35,000.



To learn more about Playa Bowls, visit and follow the superfruit bowl shop on Facebook, Twitter, Instagram or TikTok. For more information on franchising, please visit


AboutPlaya Bowls 

Known as New Jersey’s original acai bowl shop, Playa Bowls is the nation’s leading superfruit bowl shop serving up an extensive and unique menu of over 40 items including the bright flavors of acai, pitaya, green and coconut bowls alongside oatmeal bowls, juices, smoothies, and coffee made with the freshest, high-quality ingredients. What began as a pair of blenders, a patio table, and a fridge in 2014 has flourished into more than 170 stores nationwide that operate in 22 states, thousands of employees, and a mission to lead communities in healthy, sustainable living. The rapidly growing franchise has received numerous accolades including Forbes 30 Under 30 and finalist for Ernst & Young Entrepreneur of the Year Award. Visit for additional information and stay connected on Instagram, Facebook, Twitter and TikTok