Expert Advice
We know that timely, professional advice is crucial to
making smart business decisions.
Our Expert Advice Articles are written by industry leaders with proven experience in the franchising sector. Our experts cover financial, accounting and legal issues in addition to sound business strategies to help you succeed.
STAFFING WOES ? THE ANSWERS ARE EASY: FAIR PAY AND RESPECT
Since the start of the pandemic in early 2020, the world has been turned upside down and us with it. We expected a couple months of quarantine and then back to work and life. Right? Here we are 18 plus months later still tripping through every sector of the economy...
Feeling Stuck and Getting Free
What does waking up on a Monday morning feel like for you? (Did the question alone cause a bad feeling?) Did you feel full of life and excited for the day and week? No? Why not? Do you know the fires waiting to be put out at work? Do you dread seeing your boss or...
What your home service franchise brand could do better
The home service franchise industry is doing well, but are you? Could business be better? Could you use more qualified leads? Are you attracting the attention you want? If the answer is no, you may need to rethink your business strategy and partner with a PR agency...
Auto Repair Franchises Offer Consistent Demand for Business
Anyone who owns a car knows the need for maintenance and repair on a vehicle doesn’t wait for a convenient time or when the economy is good. As an industry, automotive repair has been considered recession-resistant exactly for this reason. Regardless of the economic...
Effective Strategies for Promoting Your Franchise
You’ve built a model that works, went through the process of developing the franchise, and have those i’s dotted and the t’s crossed. Now what? It’s time to get the word out. Promoting your franchise is about messaging and target audience. We aren’t pitching this to...
Trending Upward: Balancing New Ideas with a Solid Business Model in Franchising
Franchising is an exciting business. There’s a brilliant, new idea born every minute. Some trendy concepts catch fire quickly, generating a lot of interest including drawing the attention of enthusiastic entrepreneurs. Like any other potential business investment,...
Make your success: Service Excellence Required
What IT is Service excellence, the IT factor, is a positive by-product of a High-Performance Team and a company’s overall culture. The Zappos’ customer service story is famous and bears repeating. “Mrs. Smith” placed a special order for her husband; however, her...
IF YOU ARE A FRANCHISE OWNER, IT’S TIME TO PUT THE POWER OF MENTORING TO WORK FOR YOU.
I have always been a great believer in mentoring. I have mentored young people in the organizations I have run. I have mentored people outside of my own companies too, including young people who were just starting out in their careers and starting new companies. I...
Build Relationships with Potential Franchisees Through Nurturing
In today’s business environment, leads for potential franchisees are more important than ever. While the pandemic created unique opportunities for franchisors to expand services and grow, it has also played a role in creating skepticism for some potential buyers. For...
Ask the Expert: Ask the Expert Is It Time to Break Out of Your Franchising “Comfort Zone” and Try Something New ?
I’d like to start this article by telling you about two franchise owners who made similar changes in their franchise careers. Chris, who owned several car service franchises, wanted to expand the number of franchises he owned. So, he bought a scoop shop franchise and...