Special Features
We know that timely, professional advice is crucial to
making smart business decisions.
Our Expert Advice Articles are written by industry leaders with proven experience in the franchising sector. Our experts cover financial, accounting and legal issues in addition to sound business strategies to help you succeed.
Building a lean, profitable business in outdoor pest control: Q&A with Michael Moorhouse, president of Mosquito Shield
Does it seem like mosquito season begins earlier and lasts longer each year? That’s not just your imagination. As climate patterns shift, mosquitos and other outdoor pests are becoming more problematic, leading to rising demand for outdoor pest control services. That...
Building on Family Roots: How the McCaughey Family is Growing Go Mini’s of Southern New England
When Tom McCaughey first learned about Go Mini’s in the early 2000s, he had an immediate thought: That’s a smart business. I should be a part of that. Already established in transportation and logistics, industries where efficiency, reliability, and strong customer...
Beyond the Help Desk: How We Use Technology For Proactive, Personalized Franchise Support
For decades, franchise support relied on a fundamentally reactive model. A franchisee would struggle with a problem, watch their margins dip, and eventually call corporate. Support teams would diagnose the issue and move on to the next fire. This rigid system...
Your Clients Already Expect Data. Is Your Franchise Delivering It?
When we founded Zoom Room in 2007, the idea was simple: build a place where people learn to train their own dogs. Not a drop-off facility. Not a daycare. An indoor gym where the human is the student and the dog is the willing partner. Eighteen years and 60-plus...
Timber Pizza: The Pizza Truck That Became a Franchise Phenomenon
By: Timber Pizza In 2014, Andrew Dana and Chris Brady launched Timber Pizza Company during their off-hours with nothing more than a pizza oven, a ’67 Chevy pickup truck, and a shared love of dough. When Chef Dani Moreira joined the duo after graduating from the...
Penn Station East Coast Subs: A Brand Built on Food, People, and Purposeful Growth
In an industry often driven by speed and competition, Penn Station East Coast Subs has quietly built one of the most enduring and respected brands in fast-casual dining. Born in the heartland of America, the Midwest-based concept has spent 40 years proving that...
What’s in Your Pipeline? Getting Fanatical About the Lost Art of Prospecting
By Ray Titus When I started in sales more than four decades ago, I brought enthusiasm, passion and hard work to the job. I needed knowledge to make it all work together. I needed more than book learning, though I’m a big believer in that. I needed the knowledge that...
Five Trends Reshaping Optical Franchising in 2026
By Solomon Gould, OD, MBA Sr. Director, Eye Care Pearle Vision If I had to summarize what is changing in optical franchising this year, I’d say this: the industry is moving from a transactional, product-led model to a care-led, technology-enabled model where trust...
Why SMBs Are Abandoning the DIY Model and Outsourcing Everything in 2026
As labor constraints and operational complexity intensify, franchise leaders are trading the DIY mindset for specialized outsourcing to eliminate bottlenecks and accelerate scalable growth. For decades, the rugged individualist was the archetype of the American...
Brushstrokes, Business and Baby Bottles: How Heather and Levi Schoonover Built Boise’s First Painting with a Twist
From late nights in an Airstream to life as new parents, the Schoonovers share their secrets to balancing marriage, parenthood, and management When people ask us how we learned to work together as a married couple and business partners, we usually smile before...











